St.Pauli Millerntor-Stadion Hamburg - Followfood Lodge


St.Pauli Stadion Lodge

Followfood Lodge, Permanent Installation - Parametric design

Creative agency: Tank Tank Hamburg

A site-specific permanent installation was created within the St.Pauli Stadium in the Followfood-Followfish loggia, reflecting the corporate identity of the brand. 
The installation of a tree, which starts with its trunk from the ground and crosses the room with all its branches, was designed with a parametric design with organic shapes in order to have a soothed and harmonious special effect. 

The tree spanning the ceiling is made out of special mdf cardboard. The seating and worktops were also designed using cardboard tubes and mdf cardboard, to match exactly the brand's packaging, based on recycled cardboard.
Completing the design of the loggia is a wall installation of 240 smooth fish scales made of iridescent dichroic material; all the scales open by rotating 45 degrees from the wall, and in harmony with the rotation change their reflection depending on the light.