Guidi 1894 -
Paris Fashion Week AW/20
Temporary
Showroom Paris
09/19
PARIS FASHION WEEK SS 09/19
EXHIBITION DESIGN
La Cartonnerie Paris - Guidi Temporary Showroom
Scenographic installation for GUIDI Paris Showroom, during the last Fashion Week SS-09/19.
6 Video projections, Paravent Path, 18 Panels 90x300cm, Black walls, Black floor, Black ceiling.
Customers are invited to pass through the narrow entrance corridor leading to the showroom, on the path, with a jagged design, N.6 video projections real size are displaying the shoemaking process.
In the showroom, the audience can see the shoemaker completing live the shoemaking process.
Strategy: Guidi
Video scenography: Simone Serlenga
