Competition, Windows Design Competition - GUCCI
Concept: Equilibrium In the long research on Gucci’s world, I got to know Equilibrium portal and decided to base the project proposal on the important issues that the portal faces. To emphasize the connection between People, Planet and Purpose as much as possible, choosing to represent a single global world in two windows display, in which animals, people, nature and social themes walk together. Coloured patterns as moving images in ultra slow motion videos screened in monitors, represent the world of nature to be preserved. Wild animals in monochromatic sculptures are the result of research on recycling plastic production, a sustainable innovation sensitive theme portrayed in @alessandro_michele latest creative campaign. To light up the concept and emphasize the strength of the subject, colors and neon tubes lights refer to the 70s riots movement world and the psychedelic culture. concept & design: by me design: @elenaveronesedesignhttp://equilibrium.gucci.com/
