GUCCI - Windows Design Competition ⁠


GUCCI - WINDOWS DISPLAY / 2018

WINDOWS DESIGN
Competition, Windows Design Competition - GUCCI
Concept: Equilibrium ⁠

In the long research on Gucci’s world, I got to know Equilibrium portal and decided to base the project proposal on the important issues that the portal faces.⁠

To emphasize the connection between People, Planet and Purpose as much as possible, choosing to represent a single global world in two windows display, in which animals, people, nature and social themes walk together.⁠

Coloured patterns as moving images in ultra slow motion videos screened in monitors, represent the world of nature to be preserved.⁠

Wild animals in monochromatic sculptures are the result of research on recycling plastic production, a sustainable innovation sensitive theme portrayed in @alessandro_michele latest creative campaign.⁠

To light up the concept and emphasize the strength of the subject, colors and neon tubes lights refer to the 70s riots movement world and the psychedelic culture.⁠

concept & design: by me⁠
design: @elenaveronesedesign

http://equilibrium.gucci.com/


Mark